How to use storytelling to improve your internal & external communications

Used strategically, storytelling has the power to attract customers, strengthen corporate culture, enable better knowledge transfer, inspire change, and cultivate stronger relationships. This one-day intensive workshop is designed to help companies and individuals equip themselves with powerful storytelling techniques to improve and strengthen their communications.

Course Content

Module 1 – Overview of Storytelling

Learn how companies and individuals have cleverly use the power of storytelling to grow their mind share.

Module 2 – Storytelling Themes

Discover the ten storytelling themes commonly used globally and learn to find the right theme for the right situation.

Module 3 – Finding and Developing Great Stories

Learn where to find authentic stories and how to deepen stories with compelling emotional trigger.

  • Date: To be confirmed
  • Time: 9am to 5.30pm
  • Venue: Marketing Institute of Singapore, North Bridge Road campus
  • Course fee: $590.00 per participant
  • Email:

Ms Catherine Chai is a strategic brand consultant, trainer, educator and facilitator. She has held brand management roles managing global brands for several years prior to entering the consulting industry. As a strategic brand consultant, she has consulted for more than 50 companies and trained more than 5000 people cutting across B2B, B2C and government sectors in Asia. Her areas of expertise include brand strategy, marketing, storytelling, service excellence, brand research, and facilitation. Ms Catherine Chai holds an MBA from University of Melbourne and brings with her over 15 years of in-depth experience. She is a practicing management consultant certified by Singapore Business Advisors & Consultants Council (SBACC). Catherine is a life-long learner; she is passionate about sharing her knowledge and experience with others and subscribes to the philosophy “in learning we teach, in teaching we learn”.

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